The webs we weave

Have just created a lot of work for myself. Having realised that my little company will soon turn 10 (Heavens TEN years of making my own money! That’s amazing....) anyway, having realised a big anniversary was on its way I decided I should sort some interesting marketing out. And as we know good marketing can take time. So I took a look at my website to get ideas on where to start. Unfortunately my first thought as I opened the front page was not “Oh yes! Great!” it was ‘Oh. Dear. God’. Now don’t get me wrong, when I launched, close to the beginning of this new millennium, the look & feel of it was absolutely completely right. Corporate. Big Business. Serious. But now ... hmm not so sure. Especially as not so long ago an old friend (with impeccable taste & marketing skills) commented that it looked like a front for an illegal arms dealing ring! So – clearly one of the first things I need is a website redesign. But it’s harder than you think. I am neither technically / web literate nor arty in the least (I was asked to tidy the shelves during art classes at school. Seriously. And I have to say as a result my tidying skills are second to none. Hubby would say anal; I’d say always ready for a House & Garden shoot) Anyway, I digress, not artistic. But I know what I like & sort of what I want. So I have sent a heap of “ideas” to my web geniuses & am now waiting to see what comes back. And not only do I need to revamp the look, the content needs major updating as again, whilst 10 years ago what was on there was super relevant, now it’s yesterday’s news. So I am now obsessed with checking back through old work files for “insights” to pepper my new website with, and looking hard at every website that may be my "competition" (and to be honest even some that have nothing at all to do with what I do!) Meanwhile the KC is being left to choose between hiding upstairs all day or risking a coronary as we are having our patio re-laid. Which means – god forbid – strangers at close quarters. Standing about & making noises in HER garden. Every time she sees a workman she panics & launches herself back into the safety of the house, slam dunk style through the cat flap, sliding across the Amtico till she hits something solid! Oy Oy...